INBETWEEN IS A PREMIUM MULTIMEDIA BRAND FOCUSED ON PARENTS WITH KIDS AGES 14 TO 22.
Our flagship digital magazine targets a unique audience whose parenting needs require a more shrewd, sophisticated approach.
Our readers are interested in typical lifestyle issues such as:
Health & Wellness
Beauty & Fashion
Travel & Entertainment
But even more so, they are interested in the challenges, solutions and opportunities that go hand in hand with raising children aged 12 to 22.
MATURING CHILDREN = PARENTAL CHALLENGES
The parents of children aged 14 to 22 face some difficult child-rearing issues. Children in this age bracket begin to mature rapidly while dealing with the pressures of ‘self-actualization’ and often begin to:
Assert their independence
Struggle with peer pressure
Experiment with drinking and drugs
Test parental boundaries
As a result, parents face unique challenges and situations that require special insights.
Whether they do so secretly or in public, parents are looking for solutions.
INBETWEEN MAGAZINE = RELIABLE PARENTAL RESOURCE
Each issue of INBETWEEN helps parents face the challenge of
the “in-between” years:
Raising a teen from the ‘asserting independence’ stage to the ‘responsible young adult’ stage.
Across our media platforms we connect our audience with experts and insights covering a myriad of topics in an informative, relevant and entertaining tone.
Whether parents have five minutes or 50, our fresh and engaging content deliver an audience that our partners seek connect with on a personal and parental level.
INBETWEEN IS THE MEDIUM FOR YOUR MESSAGE TO THIS DEMOGRAPHIC.
5 REASONS TO ADVERTISE WITH INBETWEEN:
1. COMPETITIVE UNIQUENESS
In 2012 Stats Canada estimated there were 2.9 million Canadians between the ages of 13 and 19.
INBETWEEN targets the parents of these kids.
We focus on a select, and powerfully influential portion of the population.
2. MOMS ARE FINANCIAL DECISION-MAKERS
Our core demographic is the female parent.
55% of household spending decisions are made by the female parent.
3. STRATEGICALLY TARGETED, DEMOGRAPHICALLY FRIENDLY EXPERTS
From recognizable celebrities to seasoned editors and writers,
we cater to a variety of consumers on a variety of topics.
4. ENGAGE WITH THE INBETWEEN COMMUNITY
Choose from our targeted messaging platform options including:
Our digital magazine, website, email newsletter, or social media channels
Leverage our audience engagement platforms to best suit your message.
5. FREQUENCY OF PUBLICATION
INBETWEEN magazine offers partners the opportunity for message reinforcement over multiple issues.
Additional opportunities to reinforce your message are available via:
Sponsored social media, website blog, and e-newsletter content delivered directly to our subscribers.[spacer style=”6″]
For more information on advertising partnerships, sponsored content, and cross-platform campaigns,
Contact our team:
Business Development Executive