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50s: The biggest problems for complexions in the 50s are dryness due to lower levels of estrogen, more noticeable brown spots, and wrinkling that has become more pronounced, says Dr. Cohen. Making matters worse, underlying facial fat continues to be lost, creating a hollowed looking under-eye area.

AT-HOME HELP

Swap your cleanser
The most important thing to remember when caring for moisture-sapped skin is to imbue it with hydration. Pass on oil-stripping cleansers in favour of moisturizing versions, and look for formulas with humectants like urea and hyaluronic acid to draw in water and keep it there.

Be careful with your eyes
The bad news: Crow’s feet become more obvious as a result of collagen and fat loss under the eyes. The better news: Eye cream can help. Look for one with silicone; it will help fill in fine lines temporarily, and offers the area a hydration boost at once, or vitamin K, which works to prevent the pooling of blood under the eyes, and thereby minimizes dark circles.

Pump up the hydration
To override the parched skin created by hormonal changes that occur during this stage of life, look for creams made for very dry complexions – they’ll help repair and strengthen the fragile moisture barrier and give skin a much-needed hydration boost.

Products to try: Weleda Gentle Cleansing Milk, $25; NeoStrata Anti-Aging Serum Fruit and Peptide Stem Cells, $75; Primavera Revitalizing Intensive Repair Eye Cream, $60

PROFESSIONAL HELP

Volume’s where it’s at
The best solution for complexions lacking volume is, well, volume. Consider an  injectable like Restylane or Juvederm for plumping lips, lines and the under-eye area, and for deeper folds and sunken cheeks, ask about Perlane, which lasts up to eight months and offers noticeable results in these areas.

Fight wrinkles
Fine lines on the forehead, between the brows and around the eyes can be softened by Botox, while laser resurfacing procedures such as the micro laser peel (MLP) and fractioned ablative lasers, such as Profractional and Fraxel, can address wrinkles, pigmentation, acne scars and loss of elasticity. MLP requires three sessions for results that last a year, while fractionated lasers offer more impressive results with fewer treatments (one to two), but also require more downtime. They also offer longer-lasting results.

Get plumper skin
Packing a one-two punch, fractionated non-ablative lasers diminish spots and stimulate collagen by splitting each light beam into microscopic zones, meaning only 20 per cent of your face is targeted per session. The skin cells around these dots are untouched, allowing them to help heal affected areas quickly. At least three sessions are needed to resurface the face. Full effects are seen after six months, and one week of recovery time is needed following a procedure. Results are long term.